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Evergreen MD Aesthetics

INTRODUCTION

A branded content system that makes confidence tangible.

When Evergreen MD Aesthetics opened their doors in South Surrey–White Rock, they weren’t just launching another cosmetic clinic—they were introducing a different philosophy: beauty rooted in authenticity. Their team, led by medical professionals, offers treatments designed to highlight—not hide—natural beauty. But to bring that ethos to life, they needed more than a few polished headshots. They needed a full-spectrum branded content system that felt real, elegant, and effortlessly aligned with their values.

That’s where we came in.

Four people, part of the Evergreen MD team, wear navy blue scrubs as they pose together before lush green plants. Two are standing, and two are sitting. They are smiling and appear relaxed in the well-lit setting.

APPROACH

A Studio-Led Approach to Storytelling

From day one, our Takt/studios production team worked hand-in-hand with Takt’s brand and web leads to build an integrated visual language across every piece of content. This wasn’t about dropping into a clinic with a camera crew and hoping for the best—it was about designing the imagery from the ground up, with each photo and video moment mapped to specific modules on the Evergreen MD website, email funnels, and social channels.

Having our creative direction, design, and production teams all under one roof gave us the ability to choreograph every detail: framing, light temperature, depth of field, and even post-production treatments were aligned across assets to ensure a seamless experience for the viewer—no matter where they encountered the brand.

SHOOTING

Two Shoots. One Cohesive World.

We divided production into two distinct phases:

Shoot One: Studio Production

A 6-person crew captured the heart of the Evergreen brand.

  • About Video: An emotionally resonant 4-minute film introducing Evergreen’s story, team, and philosophy.

  • Service Videos (x5): Quick, compelling 30-second segments tailored for web and social placements.

  • Product Video: A 45-second visual feature that added aspirational polish to the clinic’s offering.

  • Testimonial Videos (x4): Real stories, real patients, captured with intimacy and intention.

  • Photography: Studio-lit headshots and team imagery that balanced professionalism with warmth.

Shoot Two: On-Location at the Clinic

Our lean 3-person team documented Evergreen in its natural habitat—showcasing the people, the space, and the experience.

  • Photography: 300 final, edited stills including lifestyle imagery, candid interactions, product detail shots, and in-treatment moments.

FORMAT

Designed for Every Format

We knew from the start that every asset needed to be platform-fluid. All video deliverables were produced in multiple aspect ratios (16×9, 4×5, and 9×16) to support seamless deployment across website, Instagram, Facebook, email campaigns, and ads.

This wasn’t just content—it was a versatile, scalable system of brand storytelling that gave Evergreen MD a library of evergreen (pun intended) assets to pull from as their clinic grows.

COHESION

From Cohesion Comes Confidence

What made this project sing was the synergy. Every department—design, brand, strategy, and production—was in lockstep. By the time we stepped on set, we knew exactly where each video would live on the site, how each photo would be framed in the layouts, and how the colour palette would harmonize across web, social, and physical signage.

The internal collaboration on this project was its biggest strength. This is where our family of agencies model really shines. Having creative oversight of everything from website, to campaign, to the production of the photo + video assets for those channels allowed us to achieve a level of visual cohesion you simply can’t replicate otherwise.

– Mateo Allen, Managing Partner

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